Optimizing Growth by Jason Green & Mark Henneman & Dimitar Antov

Author:Jason Green & Mark Henneman & Dimitar Antov
Language: eng
Format: epub
ISBN: 9781119462200
Publisher: Wiley
Published: 2018-04-03T00:00:00+00:00

Questions for Monday Morning

What type of internal data do we have and what gaps exist that we need to fill in?

Do we have a suitable segmentation framework in place we can use or do we need to build a new one?

How many distinct consumer groups do we need to gain a nuanced understanding of the marketplace?

What observable metrics do we need to tie to the segmentation to link with downstream and upstream activities?

How do we construct a process to refine segments iteratively over time?

Endnotes

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